Alex Richard George Day(born 8 April 1989) is a musician, vlogger and writer from Essex, England. Day has released three studio albums, two EPs, and had three UK Top 40 hits; his song "Forever Yours" currently holds a Guinness World Record for the highest-charting single by an unsigned artist. Day's unconventional style of releasing and distributing music helped contribute to his YouTube channel receiving more than 1,000,000 subscribers and over 130 million views. His first book, provisionally titled The Underground Storyteller, was due to be released in July 2014. After being cancelled by the publishers, on 13 October 2014, Day announced that the book was being released independently.