Phalon Anton Alexander (born April 25, 1974), professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ JAZ-ee FAY), is an American record producer, songwriter and rapper from Atlanta, Georgia. He is the founder and chief executive officer (CEO) of Sho'nuff Records, which American R&B singer-songwriter Ciara was signed to.