iamamiwhoami is the electronic music and audiovisual project of Swedish musician and singer-songwriter Jonna Lee in collaboration with her long-time music producer Claes Björklund. The project will release their third audiovisual album BLUE in November 2014. Visual collaborators of the project include Swedish directors collective WAVE consisting of Jonna Lee, cinematographer John Strandh, set designer Agustín Moreaux. For iamamiwhoami's third audiovisual series BLUE, Lee is also collaborating with designer Mathieu Mirano.
Their videos in particular have spread virally, and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and music videos. As of 2010, iamamiwhoami has its own label "To whom it may concern." which is founded and run by Jonna Lee.