Ivi Adamou (Greek: Ήβη Αδάμου, pronounced [ˈivi aˈðamu]; born 24 November 1993) is a Greek Cypriot singer. She was born and raised in Ayia Napa, Cyprus and currently lives in Athens, Greece. She has been studying sociology at the Panteion University since 2012. Adamou rose to recognition in Greece and Cyprus following her participation in the second season of the Greek version of The X Factor, where she was under the mentorship of Giorgos Theofanous. In 2010 right after her elimination from The X Factor, Adamou secured a recording contract with Sony Music Greece.

Her debut extended play Kalokairi Stin Kardia (2010) was released shortly after her contract with Sony. The same year, she collaborated with the Spiros Lambrou Choir and released the holiday extended play Christougenna Me Tin Ivi Adamou (2010) and was released as Christmas with Ivi Adamou abroad. In August 2011, Adamou was selected to represented Cyprus in the Eurovision Song Contest 2012 with the song "La La Love". A new album, Eho Ourano, was scheduled to be released in summer of 2013 but its release was cancelled as Sony Music Greece had closed. Apart from singles for her own discography, Adamou has released songs for movies such as Barbie in A Mermaid Tale and Barbie: A Fashion Fairytale.