The Reivers are a pop band from Austin, Texas. Formed in 1984 as Zeitgeist, they were forced to change their name before releasing their second album in 1987, due to another group claiming prior rights to the name. They chose the name "The Reivers" from the title of the William Faulkner novel.

The band included John Croslin, songwriter, vocalist, guitars; Kim Longacre, vocals, guitars; Cindy Toth, bass, violin; and Garrett Williams, drums. They were the best-known of a cluster of Austin-based bands loosely grouped under the name "New Sincerity". Writing for No Depression in 2008, critic Peter Blackstock described The Reivers as "a classic pop band . . . They balanced memorable melodies and unstoppable energy with seemingly effortless ease, contrasting the rough and sweet vocals of frontfolks John Croslin and Kim Longacre (respectively) amid an infectious swirl of chiming guitars and the unbelievably lively rhythms of drummer Garrett Williams and bassist Cindy Toth."