Joe Roberts is a Manchester based English musician, and one of the artists in soul/dance group Butterfly Jam, formerly known as Dark Flower. After several years with London Records, Roberts signed with Grass Green Records. His single "Sweet Mercy" (1995) performed well on the dance charts, and an album of similar material was produced.

Prior to Roberts starting to record with business and life-partner Melanie Williams, he also had solo hits with "Lover", "Back In My Life" and "Adore" originally by Prince on his Sign “☮” the Times album. Together with Williams, Roberts covered "You Are Everything", previously recorded by The Stylistics and later covered by Diana Ross and Marvin Gaye.