Andrew Robert MacFarlane Nielsen (born October 6, 1982) is an American rapper, producer, writer, cartoonist and Stanford University alumnus, known by his stage name MC Lars. He is the self-proclaimed originator of "post-punk laptop rap." He was one of the first underground rappers to sample and reference post-punk and emo bands. John Mayer has credited Lars with coining the phrase iGeneration referring to kids born between 1982-2000. He is the founder and CEO of the independent record label Horris Records. He was the runner-up to Eisley on the Yahoo! Music's "Who's the Next Big Thing?" contest in 2005.