Gary Lewis & the Playboys were an American 1960s era pop and rock group, fronted by musician Gary Lewis, the son of comedian Jerry Lewis. They are best known for their 1965 Billboard Hot 100 number-one single "This Diamond Ring", which was the first of a string of hit singles they had in 1965 and 1966. The band had an earnest, boy-next-door image similar to British invasion contemporaries such as Herman's Hermits and Gerry and the Pacemakers. The group folded in 1970, but a version of the band later resumed touring and continues to tour, often playing for veteran's benefits.