The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund. Previously on Swedish record label Service, in 2006, they started their own label, Sincerely Yours.

With three EPs out, Make It Happen, Holiday, and New Waves, and three full-length studio albums, The New School, Escaping Your Ambitions and A New Chance, (Escaping Your Ambitions being an entirely instrumental album), they have been given much critical acclaim and have established themselves on the Swedish indie-scene. Their live shows have also been given much attention in the Swedish media due to their unusual onstage antics which include swinging baseball bats and singing to recorded music. Their critics claim they glorify violence in general and hooliganism in particular, something The Tough Alliance denies. During a show in Stockholm, Sweden, the two band members were thrown off stage after swinging a baseball bat.