The 1910 Fruitgum Company is an American bubblegum pop band of the 1960s. The group's Hot 100 hits were "Simon Says", "May I Take A Giant Step", "1, 2, 3, Red Light", "Goody Goody Gumdrops", "Indian Giver", "Special Delivery", and "The Train". Guitarist Frank Jeckell claimed to have adopted the name from a gum wrapper that he found in a jacket pocket while trying on a retro suit.