Vibe Radio is doing what no other station is doing at the moment and that is EDUTAINING. Edutainment (also Infotainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. The station's format attracts listeners who enjoy a great music, intelligent talk, exciting featuresand on-air competitions. The station always remains interactive with its listeners via various social networking platforms such as Twitter and Facebook.