Rigoberto Tovar García (March 29, 1946 – March 27, 2005) was a Mexican singer best known as Rigo Tovar. Famous for his cumbias, Tovar infused traditional Mexican and Latin music with modern instruments like the electric guitar and synthesizer and popular styles such as rock and soul music.

Tovar was born and raised in Matamoros, Tamaulipas, Mexico. After moving to Houston, Texas, his musical career began to take off in the early 1970s. Blending cumbia, tropical, and modern pop rock, he quickly gained a large following. In 1971, Tovar released his first album entitled Matamoros Querido which garnered two hits, "Matamoros Querido" and "Lamento De Amor".