WKXB launched as adult contemporary formatted WVBS in the early 1980s. WVBS would flip to a more Top 40 format in the late 1980s it was name All Hit "B100". In 1993, WVBS became Country formatted "Kix Country 99.9" with new calls WKXB. In 1999, WKXB again switched formats to Jammin' Oldies as "Jammin 99.9". In 2001, WKXB shifted to a more Rhythmic Adult Contemporary format, which remains today.