Broadcasting from the Pecos Valley of Southeast, New Mexico, La Gran D is a bold Regional Mexican format which hits the musical target of 18-34 first and second generation listeners of Mexican origin in the U.S.This audience target is the largest and fastest growing segment within the Hispanic market. They are very brand loyal and have a strong desire for the sounds heard “back-home.”La Gran D offers a high energy blend of the most popular music with the right mix of Rancheras, Norteñas, Banda, Grupos, plus a dash of cumbianorteña and tropical. Plus we bring you Dallas Cowboys and Guadalajara Chivas football.