Africell was first launched in The Gambia with an ambitious aim to make a difference not only in Communication but also in the Community. Being the second to enter the market meant we needed to do things radically different; by providing the best customer care and the most advanced call center in The Gambia. We always offer the best promotions and the most affordable prices and we also made a difference through our social missions; we sponsored football teams and we sponsored schools, we also supported farmers with their land in “back to the land” promotions. We even had our own beauty pageant! Yes Africell was the first mobile Operator in The Gambia who gave the opportunity for Gambians to chose their own beauty ambassador to represent their youth and culture!